I’ve been meaning to have a bash at a technique called ‘kinetic typography’ for ages now, but only just got around to my first attempt.
The Brief
Basically, my boss asked me to create a quick birthday message for a colleague with the following brief “I want her to think that we’re going to tell everyone her age”. (Yes – HE is the little bird mentioned in the video.) So I suggested that we use this as an opportunity for me to try out kinetic typography to see whether it was suitable for some other projects we’ve got coming up. I wrote the script, recorded the VO and got cracking.
I didn’t finish until about 2am. Man this stuff is laborious. I thought rotoscoping was a pain in the royals, but this is something else! It’s entirely possible that there’s a simpler way to the one I’m using, but sadly, I have no idea what that might be. If you have any suggestions, I’d really love to hear them.
If I haven’t put you off the idea, I’ll be posting a tutorial on the techniques I used to create this video soon (probably starting with a quick tip on how to avoid using Lens Blur).
Stay tuned!
:l
